ORM – Not Just “For the Birds”

Good ORM services can keep social media users from acting like this crow.

Researchers discovered that crows recognize the face of a tormenting creature and spread the word that the creature is bad news. After only a few crows had a bad experience, the warning traveled to birds the researchers had never encountered.

That treatment sounds familiar. People act similarly as soon as they log on to social media. If one customer has a bad interaction with a business, negative comments can quickly shape the impressions of friends, family, and other potential customers.

For a company, those rumors can be costly. Bad reports circulating online decrease trust and can lead to lost business. Online Reputation Management helps monitor a company’s presence and address negative feedback—especially when it is unfounded.

First impressions matter. Avoiding ORM is for the birds.